The Burger King Flame-Grilled perfume is only being released in Japan on April 1, so brace yourselves: this could be a prank
Have it your way… smell it your way?
Have you ever bit into a Whopper and thought to yourself, “Wow, I wish I could smell as delicious as this burger beast”? No? Well, even if the thought of a Whopper perfume never crossed your mind, it might soon be a reality. Burger King Japan is supposedly releasing a perfume called Flame-Grilled that will only be available in Japan, according to Kotaku. However, Burger King Japan’s website does say that the perfume will be released on April 1 — April Fool’s Day — so your flame-grilled fantasies might go unfulfilled.
The fragrance will be limited to one per customer and will be available in stores for one day only. Each purchase comes with a Whopper and costs 5,000 yen — roughly $4 USD.
Burger King, according to Kotaku, has also officially registered April 1 as National Whopper Day in Japan, which would make sense for the upcoming olfactory promotion. But, if you think about it, whopper is just another word for lie. Could this all be just an elaborate two-weeks-early April Fool’s prank? We’ll have to wait for April 1 to find out.
Burger King Japan’s Strong Magma burger is a one-pound meat volcano
Burger King International has been making some sweeping PR moves this year—like the chain’s “ Chocolate Whopper ” in Taiwan, or BK France’s gigantic potato giveaway last month. Now, Burger King Japan is releasing a terrifying burger called the Strong Magma, and BK fans are rightfully intimidated.
The sandwich, available only at Burger King Japan locations, is officially named the “Strong Magma Super One Pound Beef Burger.” Hypebeast reports that the burger features four patties, two slices of cheese, and an intriguing spicy powder made of unnamed peppers. The burger costs 1,380 yen, or approximately 13 bucks—a steep price, but potentially worth it for what the brand calls the “ spiciest meat wall ” ever made? (“That’s a spicy meat wall.”)
The burger certainly does look like a harbinger of explosive discomfort. Some BK fans called the item a “ monstrosity ,” while others seemed open to eating a full pound of meat that may or may not result in a day of intestinal magma fallout. “If they took off half the patties, I would totally try it,” one Twitter user wrote . “Hard to resist such a curiosity,” wrote another . Meanwhile, Takeout staff writer Dennis Lee posits that he could handle it if he ate the thing really fast. Hypebeast reports that, if Dennis were to finish the burger in its entirety, he’d earn a very groovy celebratory sticker. Though clearly not for the faint of heart, the burger is available at participating Burger King Japan locations until March 26.
In Japan, Burger King doesn’t just give us the Whopper recipe, it gives us the ingredients to make it too!
Out of all the fast food burger joints in Japan, Burger King is firmly at the top of our list of favourites. With special campaigns designed to appeal to Japanese customers, including half-price Whopper Juniors and the world’s first-ever Burger King Ghost Store in Shibuya, there’s nothing we don’t love about the world’s second-largest fast food hamburger chain. Even the cleverly crafted digs they dole out to their number one competitor bring a smile to our faces.
Now, in the midst of the coronavirus pandemic, Burger King is doing the right thing by limiting business hours and closing a number of stores to help stop the spread of the virus. And while that’s disappointing news for customers missing the taste of their flame-grilled burgers, the fast food chain is stepping up to the plate to give us the next best thing, by providing us with the ingredients to make Burger King burgers at home.
Called CooKING Burger @Home, the new offer is limited to deliveries only, and comes in two-set or four-set options. The two set-option retails for 1,080 yen (US$10.13) and includes two 100-percent beef patties measuring 13 centimetres (5.1 inches) across, and two sesame-topped buns. The four-set option retails for 2,000 yen and comes with four patties and four buns.
What makes this deal so special is the fact that it includes real Burger King patties and buns. The patties have been cooked over an open flame on Burger King’s original broiler, just like the ones in-store, allowing you to recreate the authentic flavour of a flame-grilled Whopper at home.
▼ The set also comes with a “Recipe of Whopper” guide so you can create your ultimate burger.
▼ Burger King has also released its Whopper recipe in France, although without the offer of authentic in-store ingredients.
Pour vous aider à faire des WHOPPER® maison, on a fait une vidéo maison. pic.twitter.com/MIsSsYE7CK&mdash Burger King France (@BurgerKingFR) March 31, 2020
If you’re in Japan, the delivery set isn’t the only thing to put a smile on your face during these worrying times, as customers who order a takeout-only Spicy Whopper Junior or a Quattro Cheese Whopper Junior will get an additional one for free.
▼ The Quattro Cheese Whopper Junior
The two-for-one takeout deal and the CooKING Burger @Home sets will be available for a limited time at participating outlets from 1 May.
Source, images: PR Times
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Our burger expert becomes a fan of veggie patties, and nobody is more shocked about it than him.
Our Japanese-language reporter Seiji Nakazawa has tried a lot of burgers in his time, and whenever there’s a new release, he always prides himself on being one of the first in line on opening day.
So when 11 December rolled around, an alert popped up on Seiji’s phone to remind him of the arrival of another new burger: the Plant-Based Whopper from Burger King. Despite being a meat-eater, Seiji always keeps an open mind when it comes to burgers, and he found himself feeling an extra tingle of excitement at the prospect of tasting a plant-based patty.
▼ Seiji takes his taste tests seriously, so he picked up a regular Whopper to compare plant versus meat.
When he opened the wrapper around the Plant-Based Whopper, it looked no different to a regular Whopper, with its flame-grilled 100-percent vegetable patty looking surprisingly like meat. On top of the patty sat layers of pickles, onion, tomato, lettuce, ketchup and creamy mayonnaise.
To compare, he lined the two Whoppers up side by side for a closer look. Both patties had Burger King’s signature seared grill marks on the surface, but the non-meat one (pictured left, below) seemed a little more crisp on the surface compared to the meat one, which was oozing juices.
So what about the taste? Seiji opened his jaws and took a big bite of the Plant-Based Whopper, and was immediately blown away to find…the texture and flavour really made it seem like meat. However, it was made with 100-percent soybeans.
After taking another bite, he thoroughly searched his taste buds for more information. Hmmm, if he had to find something negative to say about it, it might be that the aftertaste was a little lacking in something…maybe.
After thinking about it, he thought that ordinary Whoppers might have a slightly more meaty aftertaste, so he tried eating the 100-percent beef patty Whopper next to compare.
▼ It was…almost the same!
After eating them one after the other to compare, Seiji noticed that the flavour of the non-meat version was lighter and more refreshing. If people were to eat the two in a blind taste-test, though, Seiji thinks they’d have a hard time picking which one was plant and which was meat.
▼ While they both have the same smoky taste, the veggie patty (left), is wholly derived from soybeans.
Seiji was incredibly surprised by how meat-like the Pant-Based Whopper tasted, summing it up in one word: amazing. In fact, he said he actually preferred the plant-based version as it felt lighter and fresher, with no greasy aftertaste. He highly recommends everyone give it a try — vegetarians and meat-eaters alike will be pleasantly surprised at how far plant-based meat has come.
The new Plant-Based Whopper will only be available for a limited time from 11 December. Priced at 590 yen (US$5.65) for the burger and 890 yen for a set with medium-sized fries and a drink, the new menu offering is only being made in limited numbers.
Vegetarian options are steadily growing in Japan, though, so once the veggie Whopper disappears, you’ll still be able to check out Muji’s soy “meat”, meatless yakiniku, the vegan convenience store, and Tokyo’s newest plant-based cafe, Komeda Is.
Photos © SoraNews24
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Make a genuine Whopper at home with Burger King’s Cooking Burger @Home delivery
The current global pandemic is affecting all aspects of our lives, including our eating habits. Japan’s Burger King branches are sensibly limiting their opening hours in line with advice about social distancing, but to help keep the spirits of burger-lovers up high, they’ve announced a very special service.
For a limited time only, customers can order the key ingredients of a Burger King burger to be delivered to their home, allowing them to make their own authentic fast food treat without leaving the house.
The set includes Burger King’s own flame-grilled beef patties, which have been cooked using the chain restaurant’s unique broiler, and therefore are imbued with the authentic Burger King taste. Customers will also receive Burger King’s sesame buns to house whatever ingredients they choose to put in.
Speaking of which, the recipe for Burger King’s most famous creation, The Whopper, has also been made public and will be included with the Cooking Burger @Home order. You’ll have to provide your own vegetables and sauces, but once you do, you’ll have constructed your very own genuine Whopper at home.
The Cooking Burger @Home can be bought as a set of 2 (1,080 yen) or 4 (2,000 yen) from participating stores. This order is only available for delivery and not in-store, so stay at home safe and let the burger come to you!
But if you’d rather leave it to the professionals, Burger King have some sweet deals for those who just want to order a pre-made burger. Two of their classic eats, the Spicy Whopper Jr and the Quattro Cheese Whopper Jr are both currently buy-one-get-one-free when you order them as take out.
Although it’s tough to stay at home all the time, at least there’s still plenty of chances to get delicious food sent directly to your abode. Once you’ve finished off your homemade Whopper, maybe you could tuck into some limited-time-only, organic Hello Kitty doughnuts as dessert?
Burger King's Flame-Grilled Beef Scented Cologne: Perfect For Japanese Men Seeking Carnivore Women?
In recent years Japan, has had a major social shift, seemingly dividing men and women into two types: herbivore men and carnivore women. Now for one day and one day only, Burger King Japan will give the herbivore men of Japan a chance to attract a carnivore woman---by selling them a limited edition scent perfume with their hamburgers that has the smoky sexy smells of BK’s whopper….yes, “Flame Grilled” Cologne.
For those who don’t already know, a few years ago the term, Herbivore men (草食男子/soshokudanshi) or grass eaters was popularized as a word for roughly 1/3 of the Japanese male population who shun marriage or getting a girlfriend. They are frugal, well-groomed, effeminate and soft-spoken. In their wake came the carnivore women (肉食女子/nikushokujoshi) or meat-eaters—ambitious women who are finally taking charge in their business and private lives. They are the women who are not afraid to make the first move or go after the herbivore man.
So naturally, if you are a guy wanting to attract a carnivore women—what better way than smelling like a juicy grilled hamburger?
The fast food chain claims that their limited edition “Flame Grilled” fragrance cologne smells just like their famous Whopper, a quarter-pound beef patty sandwiched between two sesame buns along with condiments and vegetables. It might not be as fierce as Tom Ford’s overpowering cologne line or as powerful as Axe Body Spray, but Burger King’s new cologne has a wonderfully unique stink of its own. The scent will go on sale on April 1 st .
And no, it’s not an April Fool’s joke, even though it does sound like one.
The cologne isn’t the first stunt pulled by Burger King to bring in business in an increasingly suffering hamburger market plagued with scandals such as the human tooth that was found in a box of McDonald’s French fries last year in Osaka.
In 2013 the chain offered a “BiKing” (pronounced like ‘Viking’) an all-you-can-eat Whooper promotion in which customers could eat as many Whoopers as they wanted for 30 minutes after placing their first order for the set. The same year they offered a “Black Ninja” burger, a whopper patty with a piece of hash brown and a long slab of bacon that resembled a tongue, all sandwiched between two black buns.
The most notable offering by the chain so far has been their Kuro (black) burgers, a culinary oddity that was sold for a limited time last year. The burgers were made with black buns, black cheese, and even a garlic sauce made black by actual powdered squid ink. (Personally, I loved them).
Perhaps the cologne could be an answer to Japan’s low birthrate problem—a scent that’ll stimulate the pheromones. As for myself, I doubt a Whopper-scented cologne will help out my love life.
In the end, whether Burger King’s new scent smells as heavenly as a juicy burger fresh off the grill, or as like greasy meat prepared at a fast-food restaurant--that may be highly subjective and ultimately very few people will know. Unless you’re one of the lucky ones who managed to get your hands on a bottle. You have to buy the set for 5000 yen (roughly $55) which Burger King will reportedly only have 1, 000 available on a first-come, first serve basis. The set comes with an actual flame-grilled Whopper and the cologne on the side. And just in case, you were wondering---the cologne is not edible. (Also, herbivore men--are not necessarily vegetarians either. They are more complex than previously imagined.)
Burger King Japan expects the cologne to sell out they are probably correct. People may wonder why anyone would go for such an odd product in the first-place, but it also has to do with Japan's love of limited editions. It's a society where everyone wants what no one else can have. I know at least one guy who will be lining up for his chance to smell like a flame-grilled burger---myself.
[Updated] Burger King Is Bringing Black Bun Burgers to America
If you thought spicy chicken fries were as crazy as Burger King could get, think again: According to Burger Lad, the brand plans to release its Japanese black bun burgers stateside.
The burger&mdashwhich is nothing more than your standard Whopper sandwiched between two black buns&mdashis set to be released sometime around Halloween. It's being billed as a spooky offering, but the discolored dining option might be a little too scary to pique American appetites. Personally, we'd prefer a McWhopper.
ORIGINAL POST: September 12th, 2014, 8:18 a.m.
Burger King Japan has debuted a new set of burgers, and they're black as the darkest soul. KURO (meaning "black) Pearl and KURO Diamond feature buns and cheese darkened with bamboo charcoal and black-pepper flavored patties topped with a squid ink&ndashenhanced garlic sauce. The KURO Diamond, being just that much fancier, comes dressed with lettuce, tomato, and onion (all in their original hues).
This is the third time BK Japan has released limited-edition black burgers, first in 2012 (charcoal-enhanced bun and squid-ink ketchup only) and then again in 2013 with their KURO Ninja (it had a slice of bacon "tongue.") They've upped the ante in this latest iteration with raven-colored cheese. Yes, it looks as unnatural as it sounds. According to a 2012 report, the original KURO burger tastes pretty much the same as other BK burgers. We're looking forward to taste reports from this release.
Burger King Japan isn't the only chain to release burgers only a goth could love. In 2012, Chinese McDonald's chains released yin-yang burgers, and French chain Quick offered Dark Vador Burgers to coincide with the re-release of Star Wars: Episode I in 3D.
Burger King Launches Plant-Based Whoppers Across Asia With v2food & The Vegetarian Butcher
Burger King has added a plant-based version of its famous Whopper to its menus across Asia, partnering up with different vegan meat producers to meet growing mainstream consumer demand. While the fast food giant has opted for Australian startup v2food’s patties in Japan and the Philippines, in the Chinese market, the plant-based burgers will be supplied by Unilever-owned The Vegetarian Butcher.
After initially launching plant-based burgers across Europe and the U.S., supplied by The Vegetarian Butcher and the food tech giant Impossible Foods respectively, Burger King has now chosen to expand its plant-based whopper offerings to its menus across Asia. It has again partnered up with different startups across Asian markets to supply the plant-based patties, with Sydney-based v2food producing the burgers for its outlets in Japan and Philippines, while The Vegetarian Butcher’s burger analogues feature on the menus in China.
Currently, Japanese outlets of Burger King will be offering the meatless burger option on a limited-time basis, but in the Philippines, the plant-based whopper will feature as a menu staple nationwide, following its initial roll-out in Manila and Luzon. In China, the plant-based whopper is available in over 325 locations across the key cities of Beijing, Shanghai, Shenzhen and Hangzhou, with Unilever stating that a nationwide launch is planned in Q2 this year.
Both The Vegetarian Butcher and v2food’s plant-based burger patties are made from a base of soy and natural flavourings, and contain high levels of protein comparable to its animal-based counterparts, but are 100% cruelty-free and come without the environmental impact associated with meat production.
Like its classic Whopper, the new plant-based versions will feature all the regular toppings such as pickles, fresh lettuce, tomato and onion, sandwiched between its toasted sesame bun. Topped with ketchup and conventional mayonnaise, the meatless burger – though not vegan-friendly – is billed as suitable for vegetarians. The fast food giant additionally notes that the plant-based burger patties will be cooked on shared equipment with its regular meat-based menu items.
Outside of Asia, V2food, who recently closed a record-breaking US$55 million Series B round, produces the plant-based Rebel Whopper at Burger King-franchise Hungry Jack’s across Australia, and at Burger King locations in New Zealand.
On the other hand, The Vegetarian Butcher supplies its patties to Burger King locations across the Middle East and North African and Latin American and Carribean, including in the key markets of the U.A.E., Saudi Arabia, Mexico and Costa Rica. The brand is also partnered with the burger chain in Europe, where both its patties and plant-based chicken nuggets feature on menus.
The Vegetarian Butcher’s mission is to become the largest butcher in the world by offering amazingly tasty products and inspiring a food revolution that promotes more sustainable options.
The strong global roll-out of The Vegetarian Butcher’s products is a part of its parent corporation Unilever’s plan to meet its ambitious new annual sales goal of €1 billion (US$1.19 billion) for its plant-based meat and dairy category.
Speaking about its latest partnership with Burger King in the massive Chinese market, The Vegetarian Butcher CEO Hugo Verkuil said: “The Vegetarian Butcher’s mission is to become the largest butcher in the world by offering amazingly tasty products and inspiring a food revolution that promotes more sustainable options.”
The move by one of the world’s most famous burger chains is a strong sign of the growing pressure that QSR chains are now facing to ramp up their meat-free offerings in line with global consumer trends. Burger King pioneered alt protein menu partnerships back in August 2019 when it debuted the Impossible Foods Whopper across U.S. outlets.
Other QSR giants have too hopped on board, including KFC, who has partnered with Beyond Meat, Quorn, & Lightlife as part of its plan to become a “restaurant of the future”, while Pizza Hut collaborated with Beyond Meat to bring plant-based meat pizzas across the U.S and Starbucks debuted the Impossible breakfast sausage both in Hong Kong and the U.S.
McDonald’s has taken it a step further following its new vegetarian breakfast menu made with OmniPork Luncheon in Hong Kong and Macau, revealing that it has now developed its own-brand meatless line called McPlant, which food tech giant Beyond Meat claims it was a co-creator.
Burger King to press ahead with expansion despite increasing competition
Eight years after U.S.-based Burger King returned to the Japanese market, the world’s second largest hamburger chain has opened 93 outlets in the country and aims to have 200 by the end of 2017.
Burger King Japan says its strength is the taste of its food and menu range, and the right mix of local offerings and recipes that are popular globally.
The chain has also enjoyed success attracting media attention and social media buzz with original products like colored burgers without needing to employ a conventional media strategy such as TV commercials.
Nevertheless, Burger King Japan admits that it needs to improve its brand recognition here.
“I think our main strength is basically the taste. . . . We are developing our menus that will not disappoint the customers,” said Burger King Japan CEO Yasuyuki Murao in an interview with the Japan Times last month.
“We may not have that many customers since we still don’t have 100 stores, so it’s about how we can attract more customers. And once they come and try the Whopper, we are confident that they’ll choose us again,” he said.
Competition between hamburger chains is high. Also in the mix is competition with other casual eateries such as the gyudon beef bowl chains, ramen and soba noodle shops and even convenience stores.
Burger King itself withdrew from the Japanese market in 2001, as did several other U.S.-based burger chains including Carl’s Jr. and Wendy’s.
Murao, who formerly worked at McDonald’s, said there are several reasons why the Japanese market is difficult. For one thing, fast food restaurants need to localize their products for Japanese tastes, and to ensure its brand image is associated with safe food.
Burger King Japan, which is owned by South Korea’s Lotteria Co., has modified its buns to contain more water to match the taste of the Japanese, who the company says have less saliva compared to other people.
“People probably don’t notice, but we use water in the buns as much as possible,” Murao said.
Although its brand was damaged in the Chinese meat scandal last July, McDonald’s has been a dominant player with its 3,000 outlets nationwide, as the chain has adapted to local culture and made its brand name familiar to everyone, Murao said.
Another hurdle to running stores in busy cities is the high price of real estate, he said, as it is difficult to open a store in a high-traffic location and make it profitable.
Despite the difficulties, the Japanese market is still huge. New rivals are already on the way and further arrivals in the future are expected to toughen competition.
New York-based Bareburger opened its first store in Tokyo on July 19, while Florida-based Carl’s Jr. will re-enter the market in the fall and Shake Shack, also from New York, will come to Japan next year.
Having more rivals means “we will have to compete for a limited pie. Thus, I’d rather have fewer rivals,” Murao said.
At the same time, he said, a positive side to every new arrival is that the industry often captures the media spotlight — and Burger King may benefit from that.
“There are still a lot of people who have never seen Burger King,” he said, pointing to its low recognition outside the Tokyo metropolitan area.
The key to expansion is to use a franchise system, Murao said.
“There are quite a few people who have cash and want to do a franchise with Burger King,” said Murao, adding the company wants to increase the ratio of franchise stores to 70 percent from 10 percent currently.
While planning the expansion, Burger King has also been focusing on getting media and public attention through original products and social media.
For instance, the firm came up with a black-colored burger series whose buns, cheese and sauce are all black, making a big visual impact and receiving media coverage.
“I think we have created a healthy cycle of getting people’s interest and attracting them to stores,” Murao said.
He added that while seasonal localized menus have become magnets to draw new customers, the same can be said of the globally popular Whopper series, which enjoys a faithful following.
Burger King Japan does not disclose its sales or profit figures. Murao said the company was negatively affected by the McDonald’s chicken incident last July and August, but that sales have been recovering since September.
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Burger King May Be Releasing a Perfume in Japan - Recipes
Burger King Japan launches a new burger with a red-colored bun, red-colored cheese, and a red sauce starting July 3, 2015. They're calling it the "Red Samurai Burger."
Both the bun and cheese have tomato powdered mixed in to achieve the burger's signature red color. The sauce is a spicy blend of chili peppers and miso based on Chinese doubanjiang (chili bean paste/sauce).
The Red Samurai is available in both chicken and burger versions. The chicken version adds a crispy chicken patty, tomato, lettuce, and mayo, while the burger version adds a flame-grilled burger patty and grilled slice of onion.
$4.41 US), while the Red Samurai Beef is 690 yen (
The red burger is the second colored burger from Burger King in Japan. They first explored the colored burger concept in 2012 with the Black Burger, which featured a black bun, black cheese, and, yes, a black sauce. The Black Burger is slated to make a return later this summer in August.